Selected work
Dwayne Koh — Creative Director / Experience Design
The Lantern House — my creative world, under one roof.
Leonardo.Ai — Rebrand
2026 / AI / BRAND SYSTEM / IDENTITY
Leonardo.Ai — Yours to Create
2026 / AI / BRAND CAMPAIGN / CREATIVE DIRECTION
Leonardo.Ai — Website
2026 / AI / PRODUCT EXPERIENCE / WEBSITE
Leonardo.Ai — Imagination Fund
2026 / AI / CREATOR PROGRAM / CAMPAIGN
OpenAI — OpenAI.com
2024–25 / PRODUCT PLATFORM / EXPERIENCE DESIGN
OpenAI — Sora
2024–25 / AI / PRODUCT STORYTELLING / FILM
Google — Pixel Phones
2022–25 / COMMERCE / PRODUCT STORYTELLING
Google — Pixel Tablet
2022–25 / COMMERCE / PRODUCT EXPERIENCE
Google — Pixel Watch
2022–25 / COMMERCE / WEARABLE EXPERIENCE
Google — Pixel Buds
2022–25 / COMMERCE / PRODUCT EXPERIENCE
Google — Fitbit Ace LTE
2024 / BRAND / CONTENT / EXPERIENCE
Dolby — Brand Design
2024 / BRAND IDENTITY / COLOR SYSTEM
Jordan Brand — Jordan.com
2020–22 / COMMERCE / DIGITAL EXPERIENCE
Jordan Brand — The Last Shot
2020–22 / BRAND ACTIVATION / DIGITAL STORYTELLING
Levi’s — Live in Levi’s
2011–15 / BRAND CAMPAIGN / COMMERCE / CULTURE
Levi’s — Levi’s.com
2011–15 / COMMERCE / EXPERIENCE DESIGN
Levi’s — Vintage Clothing
2011–15 / HERITAGE / COMMERCE / STORYTELLING
Converse — You’re It
2009–12 / BRAND CAMPAIGN / PARTICIPATION
ASICS — I Move Me
2015 / BRAND CAMPAIGN / CONTENT
ASICS — Sole of Kobe
2015 / CULTURE / PRODUCT STORYTELLING / FILM
Toyota — The Impossible Quest
2018–20 / ACTIVATION / VR / GAMIFICATION
Toyota — Toyota.com
2018–20 / COMMERCE / DIGITAL PLATFORM
Toyota — Mobility for All
2018–20 / PURPOSE / CONTENT / EXPERIENCE
ThreadRecall — One Memory Layer
2026 / INDEPENDENT PRODUCT / AI MEMORY