Toyota.com
Experience Design
Mobility for All
To mark a historic shift in Toyota’s evolution from an automaker to a mobility company, we created THE WORLD’S MOST ACCESSIBLE WEBSITE—a groundbreaking digital platform that reflects Toyota’s commitment to "Ever Better Mobility for All."
More than just a website, this platform was designed to champion inclusivity, innovation, and human connection, supporting Toyota’s Olympic and Paralympic partnership while introducing new mobility solutions that redefine how people interact with the brand.
Beyond delivering content, the site was engineered to be an inclusive digital product, equipped with advanced accessibility tools to empower individuals with visual, hearing, and cognitive impairments. By prioritizing universal access, the platform ensured that Toyota’s vision of mobility extended to everyone, everywhere—reinforcing that movement should never be limited by physical ability or digital barriers.
Through this transformation, the site itself became Toyota’s newest mobility innovation, setting a new standard for how digital experiences can drive inclusivity, empowerment, and a more connected future.
Result & Impact
By building THE WORLD’S MOST ACCESSIBLE WEBSITE, we transformed Toyota’s digital presence into a benchmark for inclusivity and innovation. This wasn’t just about redesigning a website—it was about creating a digital mobility solution that reflects Toyota’s vision of movement for everyone.
Expanded Accessibility → The platform introduced advanced accessibility tools, enabling users with visual, hearing, and cognitive impairments to seamlessly engage with Toyota’s content, reinforcing the brand’s commitment to mobility for all.
Enhanced Brand Perception → By integrating Toyota’s Olympic and Paralympic partnership, we positioned Toyota as more than just an automaker—but as a leader in global mobility innovation, deepening consumer trust and loyalty.
Inclusive User Engagement → The site became an interactive and educational experience, introducing Toyota’s future-forward mobility solutions while ensuring every visitor, regardless of ability, could navigate with ease.
Industry-Leading Digital Innovation → Toyota’s accessible platform set a new benchmark for inclusivity in the automotive space, proving that digital experiences can be as innovative as the vehicles themselves.
Through strategic UX, accessibility-driven design, and purpose-led storytelling, we didn’t just build a website—we created a digital ecosystem that moves people forward, both online and in life.
