Jordan.com – Shaping the Future of Jordan: Campaigns & Digital Innovation

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At Jordan, I led a team of creatives responsible for crafting campaigns and digital experiences across North America and global markets. The dynamic blend of brand storytelling and digital innovation made this role both challenging and exhilarating, requiring a balance of creative vision and strategic execution.

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Each day was a fluid mix of collaboration, leadership, and creative problem-solving—managing teams, working with clients, and diving into intense creative debates to refine and elevate ideas. The part I thrived on the most was these sparring sessions with creatives, where a simple idea could be shaped into something truly iconic.

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Below are some of the projects born from my time on the Jordan.com